Inspiring a healthier wellbeing for everyone

Helping our customers eat well for less is at the top of our priority list. It makes us feel incredibly proud knowing that we offer millions of customers access to fresh, affordable and healthy food, to help support healthier choices every day. Our strategy to achieve this falls under 3 main pillars:

  • Nutritional profile
  • Responsible Marketing
  • Special and Sustainable Diets

To find out more, follow the links below.

Change 4 Life

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British Dietetic Association

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Responsible Drinking

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Tackling Obesity

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Responsible Marketing

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Product Reformulation

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Healthier Checkouts

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Nutritional Labelling

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