Tackling obesity
To support the Government’s obesity plan and address the obesity epidemic, Aldi are taking a number of actions to help customers make healthier choices.
These include:
Reformulating products to reduce salt, sugar and calories. As well as reviewing portion sizes and pack sizes.
Changing our product portfolio to ensure healthier choices are available.
Using nutritional labelling on our packaging to support our customers to make informed decisions.
Participating in initiatives such as Veg Power and Peas Please.
Educating and empowering children aged 5-14 on the importance of a balanced diet, teaching them how to cook healthy food for themselves.
Valuing our memberships with trade associations such as the BRC and IGD to support wider industry impact.
We are striving to increase our volume of sales from healthy products. To help measure our progress, Aldi have the goal to have 85% of sales (based on tonnage) to be from healthy products by 2027*. We are defining 'healthy' by using the 2005 Nutrient Profilling Model.
In 2023, 80% of our own-brand sales tonnage was from healthy products. We will achieve our target through our reformulation programme by making more of our products fall under this ‘healthy’ definition, and marketing techniques to encourage customers to purchase healthier items.
Our health strategy and commitments are agreed with the executive management.
*This target was revised 2024 to update the reporting metric. Including Aldi own-brand food and drink products only. Excludes alcohol.
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