Tackling Obesity

To support the Government’s obesity plan and address the obesity epidemic, Aldi are taking a number of actions to help customers make healthier choices.

  

These include:

  

We are striving to increase our volume of sales from healthy products. To help measure our progress, Aldi have the goal to have 85% of sales (based on tonnage) to be from healthy products by 2027*. We are defining 'healthy' by using the 2005 Nutrient Profilling Model.

In 2024, 81% of our own-brand sales tonnage was from healthy products.

We will achieve our target through our reformulation programme by making more of our products fall under this ‘healthy’ definition, and marketing techniques to encourage customers to purchase healthier items.

We are also striving to encourage consumers to incorporate more fruits and vegetables into their diet with our goal to;

Increase portions (weight) sold by 14% by end of 2027.

Further to this, by displaying our '5-a-day' logo on products that contain 1 or more portions of fruits and vegetables, we are supporting consumers to make informed choices to support their health.

To further support consumers with incorporating more fruit and vegetables into their diets. In January 2025, Aldi became a pledged member of the Food & Drink Federation’s Action on Fibre initiative. As part of this pledge, Aldi has committed to increase fibre awareness via on-pack callouts"

Our health strategy and commitments are agreed with the executive management.

  

*This target was revised 2024 to update the reporting metric. Including Aldi own-brand food and drink products only. Excludes alcohol.

  

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