As the Official Supermarket Partner for Team GB and ParalympicsGB, we believe in supporting champions. Whether they’re sprinting for gold or rowing to glory. We’re cheering right from our aisles to the arenas, we can’t wait to see what’s next for them.

 Inspiring young people to
eat like champions

Through our partnership with Get Set to Eat Fresh, we’ve inspired over 3 million school
children to eat like champions, helping them learn about healthy
food and balanced meals.

 Nurturing the talent of tomorrow

We’re nurturing the next generation of talent, championing healthy living, inclusivity and grassroots communities. Through our SportsAid Rising Stars programme, we provide young athletes with financial aid, recognition and development opportunities.

 The teams fuelling our country

By stocking our shelves with super fresh and nutritious produce, our great British suppliers are as dedicated to what they do as our athletes are. They’re all champions in their own way.


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