1. Managing our relationship

To manage our relationship with you, which will include:

• registering you as a user of our Site / App;
• notifying you about changes to our terms or this Privacy Notice;
• managing feedback in respect of our customer service and enquiries about product quality, contents or availability;
• asking you to leave a review in relation to products or services we have provided to you or which you have expressed an interest in;
• providing you with the information, products and services that you request from us; and
• assisting with and processing warranty claims.

Types of Data

This will require us to use your:

• Identity;
• Contact;
• Financial;
• Profile; and
• Marketing and Communications data.

Basis for processing

This processing is:

• necessary for the performance of a contract with you;
• necessary to comply with our legal obligations; and
• in accordance with our legitimate interests (to improve our customer’s experience of our Site / App and stores, keep our records updated, to learn more about how our customers use our products/services and to grow our business).

Third-Parties Involved

Selected third-parties involved with:

• our product / service review processes;
• our marketing and advertising strategies;
• our fraud prevention strategies; and
• the supply of our products and the management of warranty claims.

2. Managing Orders

To process, deliver and provide customer support in respect of your order, which will include:

• confirming that you are old enough to order age-restricted products from our Site / App;
• should we feel it is necessary to do so, checking the validity of any credit or debit card presented for payment, its credit status in relation to the value of the relevant order and whether the address data of the purchaser is correct;
• contacting you to confirm the dispatch of, arranging the delivery of, arranging the return of, or otherwise discussing, products which you order from our Site / App;
• managing feedback in respect of orders, deliveries and returns;
• managing payments, fees and charges;
• collecting and recovering money owed to us; and
• providing customer support in relation to the status of your order.

Types of Data

This will require us to use your:

• Identity;
• Contact;
• Financial; and
• Transaction data.

Basis for processing

This processing is both necessary for the performance of a contract with you and in accordance with our legitimate interests (to properly manage and process orders we receive).

Third-Parties Involved

Selected third-parties involved with:

• payment processing;
• the supply of our products and the management of warranty claims;
• our customer support; and
• our warehousing, haulage and delivery services, such as ParcelLab.

3. Auto-Completion of Details

To allow you to quickly complete our checkout process with details which you have used to purchase products on our Site / App before (such as your address / credit card information).

Types of Data

This will require us to use your:

• Identity;
• Contact;
• Financial; and
• Transaction data.

Basis for processing

This processing is in accordance with our legitimate interests (to make our Site easier to use).

Third-Parties Involved:  Selected third-parties involved with:

• payment processing; and
• the development of our Site / App.

4. Prize Draws, Competitions and Surveys

To enable you to partake in a prize draw, competition or complete a survey.

Types of Data

This will require us to use your:

• Identity;
• Contact;
• Profile;
• Usage; and
• Marketing and Communications data.

Basis for processing

This processing is both necessary for the performance of a contract with you and in accordance with our legitimate interests (to help our customers, learn more about how they use our products/services and to grow our business).

Third-Parties Involved

Selected third-parties involved with:

• the development of our Site / App;
• the circulation and completion of individual prize draws, competitions and surveys; and
• our online product / service review processes.

5. Business Administration and Security

To administer and protect our business, the Site and our App, which will include:

• improving our Site / App to ensure that content is presented in the most effective manner for you and for your device;
• allowing you to participate in interactive features of our Site / App, when you choose to do so;
• troubleshooting and system administration;
• data analysis and research;
• testing and system maintenance;
• usability assessment and improvement;
• accessibility assessment and improvement;
• technical support and reporting; and
• hosting of data.

Types of Data

This will require us to use your

• Identity;  
• Contact;  
• Profile;  
• Usage; and
• Technical data.

Basis for processing

This processing is both necessary for us to comply with our legal obligations and in accordance with our legitimate interests (for running our business, the provision of administration and IT services, managing our network security and to prevent fraud).

Third-Parties Involved

Selected third-parties involved with:

• the development of our Site / App;
• our warehousing services; and
• our online product / service review processes.

6. Site / App Management

To deliver relevant Site / App content, marketing communications and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. This may include:

• personalising the products presented to you on our Site / App; and
• providing you with information about other products and services we offer that are similar to those that you have already purchased, enquired about or viewed on our Site / App.

Types of Data

This will require us to use your:

• Identity;
• Contact;  
• Profile;
• Usage;  
• Marketing and Communications; and
• Technical data.

Basis for processing

This processing is in accordance with our legitimate interests (to help our customers, learn more about how they use our products/services, to grow our business and to inform our marketing strategy).

Third-Parties Involved

Selected third-parties involved with the development of our Site / App.

7. Data Analytics

To use data analytics to improve our Site and App, products/services, marketing, customer relationships and experiences.

Types of Data

This will require us to use your:

• Technical; and
• Usage data.

Basis for processing

This processing is in accordance with our legitimate interests (to define types of customers for our products and services, to keep our Site / App updated and relevant, to develop our business and to inform our marketing strategy).

Third-Parties Involved

Selected third-parties involved with:

• the development of our Site / App; and
• data analytics, such as Adobe Analytics, and CACI.

8. Marketing our Products and Services

We may use your Personal Data to form a view on what we think you may want or need, or what may be of interest to you.

You will receive marketing communications from us if you have either:

• expressly asked us to send them to you;
• or
  • subscribed to our newsletter;
  • requested information from us;
  • purchased products or services from us; or
  • provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving marketing communications from us using the options provided at the time.

Opting out: You can ask us or third-parties to stop sending you marketing communications at any time by:

• visiting our unsubscribe page and following the instructions provided;
• by using the “unsubscribe” link at the bottom of any marketing communications which we send to you; or
• by  contacting us  at any time using the details set out in the “Contact Details” section.

Please note that where you opt out of receiving marketing communications from us, this will not apply to the processing of personal data which you have provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transaction.

Types of Data

This will require us to use your:

• Identity;
• Contact;
• Profile;
• Usage;
• Marketing and Communications; and
• Technical data.

Basis for processing

This processing is either:

• on the basis of your consent to being sent the marketing communications; or
• in accordance with our legitimate interests (to help our customers, learn more about how they use our products/services, to grow our business and to inform our marketing strategy).

Third-Parties Involved

Selected third-parties involved with:

• the development of our Site / App;
• the distribution of our marketing communications; and
• our online product / service review processes.

9. Internet Advertisements

We may use your personal data (including personal data collected by or connected to Cookies on your devices) to place advertisements for our products / services on:

• our Site / App; and
• other sites / apps involved in advertising, service providers, or partnership networks in which we participate.

The advertisements which we place may themselves be informed by your personal data (including personal data collected by or connected to Cookies on your devices). This means, for example, that if you show interest in a product by viewing it on our Site / App or adding it to your shopping basket then that product may be advertised to you at a later date.

Please see Section 6 (Cookies Notice) for further details.

Types of Data

This will require us to use your:

• Identity;
• Contact;
• Profile;
• Usage;
• Marketing and Communications; and
• Technical data.

Basis for processing

This processing is in accordance with our legitimate interests (to grow our business and to inform our marketing strategy).

Third-Parties Involved

Selected third-parties involved with:

• the development of our Site / App; and
• our online advertising and marketing strategy.

10. Social Media

We may use your Personal Data to interact with you via Social Media such as Facebook, Twitter, Pinterest, Snapchat, Instagram and LinkedIn.

Types of Data

This will require us to use your:

• Identity;
• Contact;
• Profile;
• Usage; and
• Marketing and Communications data.

Basis for processing

This processing is in accordance with our legitimate interests (to help our customers and respond to customer service enquiries, to learn more about how our customers use our products/services, to grow our business and to inform our marketing strategy).

Third-Parties Involved

Selected third-parties involved with:

• the development of our Site / App;
• the distribution of our marketing communications; and
• our online product / service review processes.

11. Store Locator

We may use your Personal Data to provide you information about your local store.

Types of Data

This will require us to use your:

• Technical;
• Usage; and
• Location Data.

Basis for processing

This processing is in accordance with our legitimate interests (to help our customers, learn more about how they use our products/services and to grow our business).

Third-Parties Involved

Our main partner for the Store Locator is Yext Limited. They are a private limited company with company number 09337287 and their registered office is at 7th  Floor UK House, 2 Great Titchfield Street, London, United Kingdom, W1D 1NN.

We may also disclose your data to selected third-party service providers involved with:

• the development of our Site / App.