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Mamia x Pandas

Supporting Parents, Every Step of the Way

At Aldi, we’re committed to supporting families through every part of the parenting journey – so no parent or carer feels alone.

That’s why we’ve partnered with PANDAS Foundation to help raise awareness of parents’ emotional and psychological wellbeing during pregnancy and the first years after birth – also known as perinatal mental health.

We want to ensure more parents and carers know what support is available when they need it most.

You may have seen messaging on our Mamia Sensitive and Extra Sensitive baby wipes and in-store materials, designed to start conversations about mental health from pregnancy through to early parenthood.

Our goal is simple: to help parents recognise the symptoms of perinatal mental illness and to signpost the free support available from PANDAS Foundation.

Why This Matters

Research shows that:

Three in four parents (76%)

experienced mental health struggles during or after pregnancy.

Only 17% of struggling parents

accessed specialist perinatal mental health services, and just 7% reached out to a charity or helpline — highlighting how hard it can be to find the right support.

Half (50%) of parents

who struggled said they wished someone had told them: “It’s OK to ask for help”.

Who Are PANDAS Foundation?

PANDAS Foundation is a UK charity dedicated to supporting parents, carers and their networks who may be affected by perinatal mental illness, from conception to the early years of parenthood.

All of PANDAS’ services are free, and they’re run by trained volunteers who understand the emotional challenges that can come with becoming a parent.

Whether you’re struggling yourself or supporting someone who is, PANDAS is here to listen, offer support, empathy and to help you feel less alone.

How PANDAS Can Help

There are a number of ways to reach out to PANDAS, whatever your situation:

Helpline Call Back Service

Arrange a time that is convenient to you for a trained PANDAS volunteer to call you. They will offer you a safe space to help you navigate what you’re feeling. Visit: https://pandasfoundation.org.uk/bookable-call-service Available at various times daily.

WhatsApp Support

Confidential, text-based support from trained volunteers. Message: 07903 508334 Available daily between 8am - 10pm.

Email Support

Open to parents, carers and support networks seeking guidance or reassurance. Email: supportme@pandasfoundation.org.uk Available anytime with response within 72 hours.

Peer to Peer Support Groups

Local and online groups where parents can connect, share, and support one another. Visit: https://pandasfoundation.org.uk/support-groups

Social Media

Follow PANDAS on Instagram, Facebook (Pre And PostNatal Depression Advice and Support) and X for helpful resources and community updates.

Signs To Watch Out For

You are not alone. Perinatal depression and anxiety are common and can occur during and after pregnancy, affecting both partners.

Low Mood and Irritability

Feelings of Loneliness and Isolation or Tearful Much of The Time

Lack of Bond With Baby

Problems Concentrating, Hopelessness or Negative Anxious Thoughts

If You’re In Crisis

If you or someone you know is in immediate danger or needs urgent mental health support, please call 999 or contact the Samaritans 24/7 on 116 123.